Beer Here Now
Funky Buddha brews beers locally with flavors that reflect the unique culture of Southern Florida. This campaign drives awareness with a sense of local love that highlights the brand's eclectic attitude, while showing that one can "Beer Here Now" with a glass of Funky Buddha in hand.
Floral elements handpicked from actual fabrics that emanate Southern Florida's tropical atmosphere.
With a fresh look on FBB's website visitors will realize the only true failure in life is to not be true to local beer.
FUNKY BUDDHA GETS SOCIAL
Funky Buddha currently uses social media to promote brewery happenings. To engage users, Funky will utilize Instagram filters to their advantage. Followers can screenshot bottle cap posts from their Instagram to find #funkymantras with the use of different filters.