Gianna Noelle Balasco

tribe: hummus of new york

Hummus of New York

In New York, everyone has a flavorful story to share. Even Tribe. 

To prove it, we captured Tribe's 17 flavorful products making their way through a regular day in New York City and highlighted their "true stories" in a parody campaign of the popular Humans of New York social page. 


ACD: Ashley Herrin  |  CW: Collin Smith  |  AD: Gianna Balasco